One of the latest trends in industry exhibits today is trade show interactive displays. We can store customer data using a bar code scanner and record everything the trade show attendee viewed while using the interactive display. When you return to your office after the exhibit has ended there is no guessing about which of your products and services were of interest to the potential new clients.
For example if your company offers five different products or services and a particular client viewed only one of those five you’ll have that stored in your data file. We can track the amount of time the client spent viewing that product and see if that watched product videos or opened pdf files about the product.